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So many of the activities a firm undertakes to improve efficiency focus on controlling costs. Good work can have a nice impact on the firm’s bottom line.  But pricing and promotion work affect the top line, where the impact is amplified.

Pricing science can be applied in business-to-business and business-to-consumer settings. The approaches vary a bit, and opportunities present themselves differently, but fundamentally the game’s the same: How to price items for customers so as to maximize return to the firm. This means understanding the price elasticity of each item and making judgments accordingly.  Then the price elasticity curve can be used to induce the desired behavior.  Generally that’s to increase sales, but occasionally it even means tempering customer demand in order to stave off an imminent shortage.

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Price Execution


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Price Setting


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Promotion Optimization


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Strategic Pricing