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The uninformed often imagine sales and marketing staffs to be populated by a mix of characters from the casts of Glengarry Glen Ross and Mad Men.  But in the world’s most advanced and successful firms, nothing could be farther from the truth.  In fact, there’s lots of hard-nosed, rigorous analytical work done to support the objectives of these business functions.

Applications start with the smart definition of a product portfolio, and they carry on through the use of the past sales data to predict future demand.  And those plans aren’t merely printed and stashed in a binder; they are constantly updated to reflect the latest figures. The analytical work, backed by clear lines of responsibility for decision making, allow the organizations to anticipate change and not merely react to it.

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Sales Forecasting


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Marketing Mix Modeling


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Media Effectiveness


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Experimental Design


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Cross-Sell / Up-sell


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SKU Rationalization


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Scan-Based Trading


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Category Monitoring